The Opportunity

To gain a clear picture of your most profitable customers, retain them and find more like them.

Whilst it is always important to gain new customers, it is vital to retain those profitable customers that you already have. Why? A relatively small increase in customer retention can result in a significant increase in income and profit as well as keeping expenditure to a minimum.

RED will help you achieve three distinct goals:

• Retain your profitable customers
• Enhance the value of those customers
• Develop ways of measuring the success

The Solution

The RED Partnership will help you to develop strategies and practices to retain and develop relationships with your existing customer base, thus maximizing profit potential.

These techniques can work with staff as well.

The RED Method

Whilst every assignment is tailored to your specific needs RED will work closely with your key personnel to:

Establish

• A clear picture of your situation needs and objectives
• A detailed understanding of your current and potential customers
• A vision of the changing needs of your market
• The necessary buy-in to the project internally.

Understand

Using specific diagnostic tools and methods designed by RED:

• What your customers need, perceive and expect
• What makes customers defect and what brings them closer to you
• The value of customers and the benefits to you of increased retention
• Your current performance in managing relationships

Create

• Workable, team generated ideas to improve customer retention and customer value
• A strategy with carefully costed, integrated tactical programmes
• An agreed project plan with milestones and identified resources
• A business case
• A set of measures by which progress can be monitored

Quantify

• The benefits and costs of implementing the plan

We would be happy to discuss the issues that affect your organization. Please contact us.